How Effective Is The Much Talked 'Price Drop' Of Snacks In Multiplexes?- An Analysis

Interval time lo manam 3 rakala manushulni chustham. 'Multiplex lo oka pop corn konataniki ayye karchu tho inkenni panulu cheyyoccho??' ani lottalesukuntu thine vadini chusi lekkalu vesukunevallu konthamandi. Multiplex lo aa food & beverages price ni chusi aavesam aavedana rendu okasare vacchina…vaatini adhupu (control) chesukuni “ Ee akramaniki anthuledha?? “ ani manasulo anukune vallu inkontha mandi. Ila alochinche vallaki, ala lekkalu vesukune vallaki oka good news. Tuesday (17th July) Legal Metrology Officials tho jarigina oka meeting lo Mr.Akun Sabharwal (Commissioner for Telangana Civil Supplies Department) multiplex theatres lo August 1st nunchi , anni packaged food items including Water bottles, Chips, Cool Drinks etc MRP (Maximum Retail Price) ke ammali ani concerned officials ki orders ichharu.

Presently ee packaged foods ni manaki MRP meedha 200% ekkuva ( double) price ki ammuthunnaru…This is a fact. According to a report on economictimes.com, In the last five years ending FY17, the share of revenues from F&B (Food and Beverage) has increased to 25-26 per cent in FY17 from 19 per cent, and the share of revenues from ticket sales has dropped to 56 per cent from 62 per cent in FY12. It is estimated that multiplexes earn as high as 75 percent gross margin on F&B sales.

Popcorn lanti food items packaged foods category loki ravu kabatti vaatini different flavours mix chesi,,small, medium, large & jumbo tub ane categories petti, vendors istham occhina price ki consumer ki ammuthunnaru. Ippati nunchi ee categories undavu, instead vaati pricing aa particular food item weight medha depend authundi. The weight will be mentioned from July 25th & the prices of the item should be mentioned from August 1st.. In the case of cool drinks from vending machines, they should be sold at MRP of the same volume...ante bayata oka 300ml Coke can manaki 35 rupees ki dorukuthundi..alage 300ml of coke from a vending machine should be sold for 35 rupees annamata.

Now comes the bigger question Ee rules and regulations anni vinataniki baganey unnayi & This is a good initiative, but ee rules ni multiplex executives follow authara? Oka 4-5 years back so&so multiplex lo naku oka incident jarigindi ..baaga daham vesi oka multiplex lo kinley water bottle konnanu. Daani medha MRP 20 rupees ani undhi, but na daggari nunchi 35 rupees charge chesadu. Idhenti ani adigithe…”ikkada inthe untayi sir vallu (executives) cheppe rates ke memu ammutham” ani cool ga oka answer icchadu. Aa maatalu vini naku kalina.. aa water thagi challabaddanu, endhukante appatiki nake kadhu chala mandiki ‘Section 36 of Legal Metrology Act’ okati undhi ani teliyadhu. This Act states that : Anyone caught selling, distributing or delivering any pre-packaged commodity that does not conform to the declarations on the package shall be punished with fine up to Rs 25,000 for the first offense. It can increase to Rs 50,000 for second offense and subsequent offenses can attract a fine up to Rs.1 lakh or imprisonment for one year or both.

Ee act gurinchi appudu appude Consumers telusukuni konni multiplexes medha complaints lodge chesaru. Idhi observe chesina multiplex executives oka kottha strategy implement chesaru. Adhenti ante oka 8 months back naku jarigina inkoka experience gurinchi meku teliyali. Elago ee act gurinchi telisindi kadha, ekkuva rate chepthe kadigeddham ani oka water bottle adiganu …vadu oka vichitramaina bottle chetilo petti, 60 rupees sir annadu. 'Idhenti idhi ?' ani nenu adigithe. ‘This is our own brand sir, made from glacier water with rich Minerals’ annadu. ‘Anni minerals naku vaddhu gani..normal kinley icchey’ ani adigithe … ’sorry sir, idhi okkate available untundhi, idhi vaddhante pakkane water tin undhi’ annadu. Complaint cheyyataniki kuda ledhu endhukante Rule prakaram chuste MRP ke ammuthunnaru.

Simple ga cheppali ante Manaki unna okka question ki valla daggara 100 answers untayi. Presently , indhaka manam popcorn prices dani weight ni batti decide chestharu ani vinnam, Coke ki fixed price unnattu Popcorn and some other Foods ki fixed price ledhu. Government kuda intha price ki ee quantity ammali ani rule pass cheyyaledhu, ante aa rates ni decide chesdi multiplex executives ae..malli kadha modhatiki vasthundi. What im trying to say is… ippudu anounce chesina rules tho paatu,Maharashtra government ’Multiplex theatres ki mee snacks mere tecchukondi’ ani pass chesina rule ni ikkada kuda implement chesthe baguntundi emo ?? Aa rule vacche varuku ee rules follow avvakapothe.. ee numbers ki call cheyyandi: Toll-Free No:180042500333 WhatsApp No.7330774444