Ammayilaki jewellery ante ishtam ani pratyekanga cheppanakkarledhu. Chinnappudu bommalaki mustaabulu cheyyadam deggaraninchi ippudu maname singaarinchukovadam varaku vacchesaam. Ee transition lo manaki antu oka taste erpaduthundi jewellery vishayam lo. What we like, and what goes best with us ani... Ila Aadavaari yennenno taste-la ki suit ayyela varieties of jewellery market lo ki vasthuntaai.

Ee rojullo ammayilu gaudy, flashy, expensive jewellery kanna unique ga unde pieces ki ekkuva value isthunnaru. Andhulo handcrafted items ante aa andham ee veru. Alaanti oka uniquely handcrafted jewellery ne 'Terracotta Jewellery'! Clay, ante matti tho tayyaaru chese ee jewellery chaala chooda mucchata ga untaai. Meet Entrepreneur Hema Subramanyam, who started a Terracotta Jewellery brand called 'Color D Earth'.

Hema took up pottery as she was intrigued by the medium. Her initial attempts at making this Jewellery received a lot of praise from everyone. That was when she decided to enlist the help of a few more women and make something of this opportunity. It was when she actively dove into this business that she realized the challenges that many artisans were facing. Terracotta artisans today are not usually paid until after 40 days. Every artisan that she reached out to had a similar story to tell. Several artisans were struggling to put bread on the table for their families. This prompted Hema to create a livelihood system that will ensure that the women who work under her aegis are paid on time for their work.Now the jewellery doesn't need to sit on the shelves for so long.
Hema's use of the internet has brought in a lot of business to her studio. She currently employs over 200 Terracotta artisans form across the country. In addition to her business, Hema offers mentor-ships and training programs for everybody who is interested. Countless years of effort, several hours of handiwork by Terracotta artisans and an ever-growing passion for Jewellery. This business is giving livelihood to several Terracotta artisans and also employment opportunities for several women.

Check out what Hema Subramanyam has to say about Terracotta Jewellery!